- 0 to 60 in under 4 seconds
- 250 mile range
- Top speed, 130mph.
- Base price $89,000
- Fuel cost nearly zero.
- Cool factor 10

Martin Marc and some guy carrying a box
Before you get all hot ‘n stuff and tell me that there is all sorts of fuel expense for charging up an electric car such as coal burning to generate power I say -- waaaait a minute! Personally, I throw away lots of electrical power and have for years because my house is solar electric and I'm not on the grid being 2 miles from the wire. True, we do have to top the batteries up with water so my electric car could be said to run on water (sort of). OK, OK, full disclaimer. We have to change batteries every ten years and charging a car does stress the batteries but this is so trivial compared to filling my car every 2 days with $60 worth of hi-test (which has to be sucked up, refined, shipped, then burned) as to be trivial. So am I buying the car? No. I'm not because the first model is a bit too small for my Amazing Hulk frame. I am waiting for the sedan which definitely has my name on it.
But let us roll back the old time machine to when I first got to know the founders, Marc Tarpenning and Martin Eberhard. I had seen them around as they were already successful local businessmen but it was when they first showed up in a little yellow sports car called the tZero that I got to know them. Marc took me for a zip down Whiskey Hill Rd. in what was not much more than a yellow paint job wrapped around about a thousand laptop batteries. The acceleration was blistering but the car was very basic. After I got out I thought: nice, but aren't electric cars sort of 1995? Well this car attracted some investors who could see into the future better than I could and the Tesla Roadster is the result.
Martin and Marc actually think that they can change the world and they have made believers out of Elon Musk (co-founder of Paypay and the founder of SpaceX) who has come aboard as chairman, as well as VantagePoint Venture Partners. Some 60 million has been raised plus millions more in orders for the first 100 cars. Other investors and car buyers include names like Jurvetson, Page, Brin, Skoll and his pal Clooney.
Did you know that the Federal Government put several billion into developing the Humvee which lead to the relatively cheap Hummer? For Tesla the government is contributing zip. But with the powerful board and the enthusiastic investors, Tesla is equipped for a solid private enterprise run at the market.
Is an all electric car the answer? What about the EV1, General Motors attempt to revolutionize travel? Did a cabal crush the car like the auto industry mangled LA's rapid transit system in the 1930's? Well, I once borrowed an EV1 from George Schultz and drove it around for a few days. It was a quick little sucker and but it looked like an Edsel which had swallowed a pumpkin. It went about 60 miles between charges and on a hot day the AC puffed like an asthmatic Eskimo. No wonder GM killed the car. It was a mercy killing.
Would buying an all electric high performance sports car be a way of showing off or would it make a difference to the environment? The answer is yes you would be showing off, just like I'm showing off by being solar powered at home but who says you can't be cool and relevant at the same time. Haven't you ever tax deducted something that was fun and really was a valid deduction? Sure you have. Who said it can't be fun. Sure a Prius is a big leap forward with 50mpg, why not shoot for 100. Step up to a Tesla and you will be both good and cool and just a little bit hot.










